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1. Honda Accord- The Cog (2003)
The undisputed winner of any advert based argument has to be this one. Anything that takes more than 600 takes to get right deserves all possible credit and this ticks that box.
Made using clever engineering and an incredible eye for alignment, the only bit of editing trickery used in this advert is that to tie together two separate sections of footage, as the warehouse it was filmed in was not long enough to do it in one line. Half was filmed before the camera switched sides and came back the other way.
An unbelievable ad that will take some topping.
Here is the Behind the Scenes of 'The Cog'
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