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9. Fiat Strada- Handbuilt by Robots (1979)
The year was 1979, technology was progressing as the world headed ever closer to the turn of the Millenium. Technology was still somewhat of an unknown quantity however, so Fiat humanised it.
While not telling you much about the car, the 'Handbuilt by Robots' tagline is one of the most famous in car advertising, and while the little bug-eyed Strada didn't hit the heights Fiat likely hoped for, this advert left it's mark.
A very interesting look inside a car plant makes this one a favourite of mine while the backing track works fantastically with the robot's movements to make this one smooth package.
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